March 7, 2010
Card holders are the most durable and man-portable marketing instrument, with long lasting lifetime and lastingness. They make very functional personalised item, to put your brand-name in front of your wide audience almost every last day of the year and can genuinely help your business enterprise to bring home the bacon in a capitalist worldwide market. They are a great investment and permit a amount of advertising chances for you and your business organisation. They are very suitable for your business organisation identity maturation and enable you to compete globally and also to gain trust and loyalty for your business. These Oyster card holders make rather multipurpose products, for your potential client, will bar them from being thrown away.
1) These Oyster holders are also made from shiney PVC plastic. You can quite easily surprint them with your own bespoke design. They are created from a great quality, solid and wash-and-wear material, which will protect the ticket and advertise your image at the same time.
2) This item is also central for retaining membership cards. It is a superior ware and ordinarily comes with a money back guarantee. It will aid to increase the visibility and perception of your brand in a special and cool way. This item will truly assist you to present your society subject matters all year long.
3) It has large pockets and is ideal for Bus Passes, charge plates, business cards or even pictures. It comes in a box and would create an ideal gift for that unique someone. It is a superior quality product, with a fantastic feel,look and is rather suitable for travel. It functions really well as an brilliant little wallet and also helps you to stay prepared in busy spots.
4) Your customers will be able to travel in style and protect their valued oyster card or ID at the same time and recalling who gave them such an fine present. It can be printed in full color with a assortment of different refinements. By using your company logotype, you can all of a sudden shape this innocent object into an fascinating impressive promotional tool. This item can help you to prompt your clients of your society name, again and again.
5) It feels genuinely exquisite and functional and is built from the most indestructible PVC plastic. Oyster card holders are ideal for bringing a bit of style for your company logotype, which can be adorned on the front. They are also available in individual colours and designs that are pre-made.
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February 5, 2010
SRCList.com is a service that insurance, investment or mortgage field salespeople can apply to help them ascertain prospects. In the ultra competitive business climate of today, these sales reps look for resources that can help them build their book of business in an cost-effective manner. SRCList.com gives leads of possible clients who already know that they have a unique requirement for financial services.
SRCList.com concentrates on offering timely sales contact lists that help financial services sales representatives meet their sales targets. Spending more time on the selling function, instead of trying to chase down contact lists, is crucial to the success of FInancial, Investment, Mortgage, and Insurance Field Salespeople. They frequently look for ways to streamline their business to receive maximum return from their efforts.
SRCList.com gives sales lead lists lists of various sizes. They tailor each list they supply to the different business parameters of every salesperson they work with. Some Mortgage Field Sales Representatives are able to handle a large list in a 90-day period. Others, depending on their work approach and other allegiances can only handle smaller lists. SRCList.com works to help financial services industry sales professionals choose a contact list that’s right for them.
SRCList.com renders current contact information and guarantees their sales contact lists. They will exchange wrong contact information at no charge. In existence for eleven years, they have a commitment to the success of their customers and bettering the productivity of the lead lists they offer individuals who use their service. An example is someone who wants to purchase a Life Prospect List. The list they provide will help a sales representative contact future new clients that are ages 35 to 64. Approximately 20,000 agents have set appointments with an average ten percent of the people in the Company’s files.
The pressures of finding qualified sales leads is a reality in the financial services field. Sales representatives can expend significant time, energy, and resources developing their book of business. SRCList.com provides sales contact lists that can assist salespeople in garnering quality returns for time invested in selling. They offer leads that can help financial services sales people meet their sales goals and grow their income.
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January 15, 2010
Skilled voice over production can mean the difference between merely hearing a sound and sensing the feeling behind that sound. Having sufficient voiceover talent can be priceless to the production value of a project. You need to make the best imprint possible in order to drive business and gain the best return on your money. This is why you need the aid of a proper voice over production studio. When it comes to acquiring a good voice over production studio to outsource to, there are many picks to consider and many studios to choose from.
When you need the words to meet a specific period, plan on three words per second. Being ready to coach your talent for verbalizing a little more slowly and clearly than usual is also advised. Poorly pronounced words and offbeat vocal patterns can affect the quality of the final product and have an adverse consequence on the customers you are trying to target. It is worth the time and effort to choose a production studio with skill and and a proven track record. Outsourcing your voice over work can keep you on track as well as guarantee the quality of your work will be professional. Without it, you might have to deliver the lines all on your own.
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December 18, 2009
The Internet offers huge opportunities for a job hunter, but also presents several possible challenges. It also adds many complexities, and a lot more things to consider…and be mindful of.
Job hunting needs to be thought of as a highly personal, extremely directed marketing process where you are the product. Your resume is an advertisement. Your extended network of contacts is your source for job leads.
So where does the net fit in? At AA-Careers, we just posted a job on a popular job site and got more than 650 responses in a week. For a single position. That’s increased job hunting competition.
Had the right person contacted us before we placed the ad, they could have gotten the position prior to running in to all that competition. How? By finding an employee at our company who became aware of the job prior to posting. Everyone was aware of the job for at least 9 days before it was posted. Who in your network might know of a job that’s coming available soon?
Be careful to check your application materials thoroughly before submitting them. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily removed with a swift triage process. How? The same way any employer would. By rejecting resumes where the objective didn’t match our job description. By eliminating prospects whose cover letters gave us reasons not to employ them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by rejecting job hunters who didn’t trouble to spell check their cover letter and/or resume.
So the great news is that job sites give you a sense of who is hiring, and for what kinds of jobs. But once those jobs are posted, the competition is intense. You can still try, if you have a well written resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.
Another downside to be aware of is how easily you can be looked up on the internet. As we Googled several candidates, we ran into some Facebook comments that were in questionable taste. Nothing larcenous, but enough to rock our thinking about who to choose.
AA-Careers provides a encompassing set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!
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September 5, 2009
Affiliate marketing is very much like e-bay. You advertise the merchandise on your website and for this, you will have a percentage from each transaction. There is less time needed, few operating costs, it sells 24/7, and even better, it’s relatively easy to master.
At the beginning, you must make up your mind which merchandise or area you would like to work in. A method of going about this is, identify solutions to problems a particular set of customers are experiencing, and then what solutions will help them. One of the better means to determine this easily is to look for unique narrow keywords; there are less searchers for these in general, but they will convert far more into sales. These important keywords can be found by using Micro Niche Finder or or a a similar program. Data gathered by this software or other applications or services results in associated keywords and phrases in a comprehensive list which you should focus on in order to get top placing on internet searches.
Additional information is available by Micro Niche Finder, for example how many searches each word or phrase gets, just how many different internet sites are utilizing those keywords, and how strong that competitor is. Finally, the info returned can identify suitable domains, help you put together your site, and even point out the best sales opportunities. Building a site is the next step; but you’ll obviously need to do more than that. It’s important to fine tune your site for the search engines. This is where Seo Elite information comes in. This application automatically examines competitor’s sites and helps you by telling you what you should do to achieve top spot in the search engine listings. With applications such as SEO Elite, info supplied by the computer software advises you on links, which words to concentrate on, and even details on where and how to submit articles. In short, the data produced are similar to the information you would receive if you confer with a skilled SEO specialist. When you have discovered which market segment you want to focus on, have your product advertisements, and your web site has been constructed, then all you need to do is positively increase your search engine rankings. You will collect steady payments and question why you didn’t try this form of marketing earlier!
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April 10, 2009
A not insignificant amount of corporations can become disconcert when the theme of debate gets to the heart of exchange rate insider terminology, though the jargon incredibly is comparatively unproblematic. Therefore regardless of whether you’re an individual or a company looking to change foreign money; below are a scattering of simplistic and uncomplicated definitions that will with a modicum of luck dispel all of the mistiness & make the oftentimes misunderstood process of making significant extra currency with trading overseas currency a great deal easier.
Commencing with the most uncomplicated of definitions an exchange rate is the price at a particular nationalities currency can be swapped into another’s. Therefore, for an example the rate would be the quantity of Afghanistan Afghanis you will purchase in exchange for each and every Nicaragua Cordoba.
Fixed exchange rates are likewise known as ‘pegged exchange rates’; they are put to use to stabilize the value of a countries currency; especially during times when that currency is fluctuating in value a lot; this really helps to facilitate business & investment.
Floating exchange rate - this is when a national currencies value is dictated by market forces. This is a much more hazardous way to conduct business but additionally this is the scenario wherein you might well enjoy the chance to turn a tidy profit,
You should of course overhear talk of animals in currency circles; a bull is a person that believes market prices will go upwards conversely a bear is someone who foresees that market prices will go down. A bull market is a market where values are at present going upwards and a bear market is the opposite - a market where prices are actually moving down. Want to find out where you can do money exchanges? This site has some handy information.
A currency broker is an individual that acts as an intermediary person in-between yourself and the market - brokers are actually regularly in a position to really obtain you the choicest price during periods when you are looking to acquire or maybe sell.
The dollar rate is the value that a single measure of any currency has against one unit of the American Dollar; this is a useful indicator for a currencies current value.
This is very obviously by no means an extensive list - merely a good starting point; but with a little investigating you might be appreciably on your way to now becoming a financial expert in no time.
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January 26, 2009
Videos are a tremendous tool to promote your company’s products and services. For sure there are many other marketing techniques around from editorial writing to blogging, from public relations to RSS. But nothing says “cool, connection, and creativity” like a professional video.
Each month more and more firms of all sizes are generating online videos about their services. They are not only just posting them on their company sites, but they are putting them to their own blogs. To gain global twenty-four-seven visibility, video commercials are being posted to lots of video-sharing sites like YouTube and Google Video. And why not ? it is economical, easy-to-do, & can have a significant impact, in many cases, on the traffic it sends to your companies website.
There are a lot more reasons why videos are an exceptional way to market your company.
Internet videos enjoy an extensive circulation: Videos by their very nature are easy to “package” which makes them just right to go into a variety of different distribution channels. You can add them on your businesses site or blog, on the other hand you can put them onto your desktop computer and run them over and over at a company show. You can add them to hundreds of Internet video-sharing social sites. You can burn them onto CDs and give them away or sell them. You can even dispatch them by email. For online video publishing solutions that best meet the needs of your business, visit the Vidify website today.
Video commercials are an amazing way to advertise. As our knowledge of technology changes, so do the ways in which organisations like to interact with others. Most individuals are visually oriented meaning that is how they best understand & interact with their world. This makes videos on the Internet the best company strategy to communicate to today’s customers.
These are just a number of the many reasons why short format videos might be a valuable way to advertise your organisation’s products & services. Discover more about this area to see how you might utilise your time, money, and energy to speak with your target consumers in a modern & fascinating way.
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January 14, 2009
With every passing day, more real estate investing tips spring up on the internet. The number of people who consider themselves to be “real estate gurus” is exploding, and each day sees the birthing of new websites and blogs related to real estate investing.
You won’t be shocked to learn that some of the things you’ll find online lack credibility. In consideration of this circumstance, consider some of the information below about available real estate investing resources. Important: We do not pretend to pass judgment on any of these people or resources - that’s your job.
* Terry Wygal is a Texas real estate investor who fancies himself an expert in the field of search engine optimization. Wygal teaches common ideas - like submitting videos to YouTube - as ground-breaking advances in technology.
* Bryan Ellis is a verifiable marketing visionary and sometimes real estate investor who has a clear fascination with news and how the economy affects investors. Ellis has a blog at http://realestate.BryanEllis.com that has become a mainstay among serious investors.
* Gerald Romine focuses on selling his software package, which is helpful for factoring in all project costs on real estate investments and also helps with paperwork. Gerald Romine’s software does not come cheaply, but it is well done.
With the exception of Bryan Ellis (who seems to keep a low profile), these people are known widely in the real estate investing business. But being popular isn’t an indicator of ethics, reliability or legitimacy. The reader is encouraged to check out these people more closely.
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July 9, 2008
Aspiring copywriter, be warned.
Don’t expect to “retire this year and still make more money than most doctors.” Paul Hollingshead and The American Writers & Artists Institute say you can. According to their website, all that you need to do is take Michael Masterson’s Accelerated Program for Six-Figure Copywriting, which teaches you to write “simple letters.”
Are they realistic? I say no.
I have been a copywriter for over 15 years and I made a six-figure income last year (2005). But I did not do it by working only “a few hours a day.” I did not do it by writing “one, maybe two letters a month.” If I worked that little I would starve. The bank would foreclose on my house.
Can you really “retire from the job you’re in now and earn more money than most doctors, lawyers, or other well-schooled professionals,” as The American Writers & Artists Institute claims you can?
I doubt it.
Direct mail copywriting is a skill. It’s not easy. There are no “simple secrets.” You cannot learn the craft in a few months by email. I did not learn the trade by correspondence course and I know of not a single copywriter writing and earning at my level who did. They learned the hard way that writing sales letters is hard.
The best in the industry earn good money but they also work very, very hard. Consider the proof.
BOB BLY
Author: The Copywriter’s Handbook
Copywriter for 25 years.
Earns $500,000 a year.
Works 12 hours a day, five days a week.
STEVE SLAUNWHITE
Author: Start and Run a Copywriting Business
Copywriter for 16 years.
Earns six-figure income annually.
Works 40 hours a week.
IVAN LEVISON
Copywriter for 27 years.
Earns six-figure income annually.
Works 40 hours a week.
CLAIM #1
The American Writers & Artists Institute claims that “over the course of a year, you can easily earn anywhere from $30,000 to $240,000 in writing fees alone.”
REALITY
I say earning a living as a copywriter is not easy. Why should anyone ever think it is? In what other career can you possibly make $240,000 a year “easily,” unless you are robbing banks, dealing cocaine or running a prostitution ring?
CLAIM #2
The American Writers & Artists Institute claims that you can be just like the people that “have all the free time in the world to travel . . . to spend with their kids . . . to lower their golf scores . . . to really enjoy life.”
REALITY
As a full-time, professional copywriter, you will not have all the free time you want. Your clients’ deadlines will determine how much free time you have. No one is going to pay you to play with your kids or improve your golf score.
CLAIM #3
The American Writers & Artists Institute claims “You Don’t Need To Be A ‘Writer’ To Be Successful.”
REALITY
The only people who make a lot of money as direct response copywriters are the ones who are excellent writers. You cannot reach their status “just by learning the few powerful secrets that make them successful.”
CLAIM #4
Here’s the promise that Paul Hollingshead, co-founder of The American Writers & Artists Institute, makes: “I’ll also show you how the very first letter you write can earn you $10,000 in cash — and launch you on your brand-new writing career faster than you ever thought possible!”
HERE’S YOUR REALITY CHECK
How many people actually start out as a “brand-new” direct response copywriter with no experience, no clients, no portfolio, zero visibility in the industry and no reputation and manage to persuade their first ever client to pay them $10,000 for their first letter? Not many. When you start, you are a novice. The clients who pay that kind of money for one letter won’t even talk with a novice. And the clients who will talk with a novice won’t pay that kind of money.
If you take Michael Masterson’s Accelerated Program for Six-Figure Copywriting course through AWAI, I wish you every success. I am sure that the course is excellent and that the people who run it are ethical. But the one big check you can plan on receiving when you graduate and start out on your own is a reality check.
That’s because the folks who promote lucrative business opportunities like Michael Masterson’s Accelerated Program for Six-Figure Copywriting usually talk about gross income and never mention net income. They show you examples of individuals who earn $100,000 or $300,000 a year writing “simple letters.” I am sure these people exist. But they are not the norm.
Starting a business costs money. Operating a successful business costs money. Every well-paid, self-employed copywriter has expenses. Here’s the reality.
AVERAGE ANNUAL EXPENSES OF SHARPE COPY, INC.
Accounting/legal fees: $2,000
Advertising: 2,912
Banking fees: 762
Membership fees: 1,000
Office supplies: 5,244
Reference materials: 500
Subcontractors: 20,000
Telephone, cell: 600
Telephone, office: 1,460
Travel: 800
Website: 4,160
TOTAL: $39,438
I earn six figures a year as a direct mail copywriter but I spend almost $40,000 a year to generate that kind of income. That’s my reality. Knowing this, should you believe that you can take a correspondence course, retire to a quaint village in Vermont, and then earn more than a doctor makes working only a few hours a day writing simple letters? If you manage to pull it off, let me know.
© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the Author” message).
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June 1, 2008
Have a business that’s purely local in focus? Or simply want to beef up your client roster with more folks from your local area?
Here are 10 simple solutions to your local marketing challenges …
1. Make sure that your website specifically targets your local market. People are increasingly heading online to find local vendors. Make sure to broadcast your site’s URL to all of your prospects and clients, and ask your web designer to ensure that the website is search-engine friendly for people seeking information about vendors in your city.
You might also investigate pay-per-click search engines such as Yahoo! and CitySearch, which offer targeted marketing to people in your local area.
2. Network. I know that the odds are good that you might consider the term “networking” to be almost as bad as a four-letter word, but I assure you that there are ways to meet other businesspeople in town that won’t make you feel uncomfortable. Most of us have access to local organizations that are full of nice people just like you who simply want to meet other like-minded people.
The local Chamber of Commerce and other industry-specific organizations in your area are a good starting point. Just make sure not to just go to meetings — make an effort to get to know people or even volunteer for a leadership position where you can show off your responsibility, reliability and talent.
3. Partner with other small businesses catering to the same group of prospects. This seemingly simplistic tactic works for both service- and product-based businesses very successfully.
If, for example, you are a graphic designer and are seeking additional design work, you will benefit from getting to know a local copywriter or printer who knows plenty of prospects who might need your services. Alternatively, come up with a plan that sells quantities of your wares to local businesses as gifts/rewards for their clients and employees. Either way, it means more business!
4. Give talks at local organization meetings. If you enjoy public speaking, seek out associations full of your target prospects and volunteer to give speeches for free in exchange for the chance to market yourself and your services/products.
5. Send direct mailings to local prospects, and make a quick phone call to each prospect a few days later. The beauty of local prospects is the fact that you can afford to call your prospects for free as a way of following up.
6. Write articles on your area of expertise for the local paper, organization newsletters or your local business rag. Here in the Los Angeles area, for example, there are quite a few possibilities to choose from in the immediate area, and looking beyond what’s in close proximity, there are dozens of others in Orange County, Ventura County and beyond.
7. Don’t underestimate the power of a good Yellow Pages ad. Local businesses still look in the phone book to find sources of assistance for many types of their needs. The key in all this is to use the space in your ad wisely — include more copy than your competitors and share insights in that copy about how to select a and give them reasons to get to know you.
8. Hold a contest and get local press for it. Could your business benefit from the added attention of a contest? Get creative and go for it!
In all of these suggestions, I’ve focused on how you can find new clients, but don’t forget: One of the very best ways to make more profits is to get your current clients to spend more on each purchase and/or get them to come back to you more often.
With that in mind:
9. Make sure to educate your current clients about what you do. Regardless of how many clients you have, you need something in place to keep them up to date on what you and your business are capable of.
Recently a listmate on a discussion group I participate in mentioned that she lost business to another vendor because her client didn’t know that she could provide that particular service. How much business are you losing because your local clients don’t have a clue what you do?
10. Set up a loyalty program designed to keep your current clients coming back for more. Depending on your business, you might want to send out coupons, freebies or even simply send out an update of the types of products/services you offer.
The good thing about most of these methods is their low cost. Regardless of your business’s location, make sure to study your local competitors’ marketing methods and see what works. Then give it your own personal twist and reap the benefits.
Are you a coach, consultant or other solo service professional who’s struggling to grow your business? Small business marketing strategist Jennifer McCay will show you how to attract more clients more easily. Get her FREE audio course and FREE weekly small business marketing lessons at http://AvenueEast.com.
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